Social Media 

Session B (2:45 pm – 4:00 pm)

Social Media 101 Moderator:  Dave Gunnarson, Lockheed-MartinAn introduction to the different types of social media, this session will explain how to get started and what tools are available to make the process easier. Learn how to address management hesitations regarding the risks associated with using social media as well as the wealth of possible benefits.

• Scott Dickens, President and Executive Producer, Rocket Pop Media
• Mike Baum, Executive Director, Keep Virginia Beautiful
• Cara Dickens, Vice President and Producer, Rocket Pop Media

Session C (4:15 – 5:30)

Social Media 102 Moderator:  Sylwia LaBudde, SmithfieldFoods, Inc.Once you have established a social media presence, how do you stay relevant on a limited budget? How much time is required? Learn how to deal with privacy concerns. What is the future of social media and how will that impact your organization?

• Scott Dickens, President and Executive Producer, Rocket Pop Media
• Mike Baum, Executive Director, Keep Virginia Beautiful
• Cara Dickens, Vice President and Producer, Rocket Pop Media 

Session D (9:45 am – 11:00 am)

Developing Your Voice and Using MetricsModerator:  Ann Regn, DEQ
Every post reflects your brand. Learn how to develop a strategy for posting and use metrics to enhance your success.

• Mark Haviland, Chief of Public Affairs, USACE
• Bob Spieldenner, Director of Public Affairs, Virginia Department of Emergency Management
• Lynn Chaffin, Director of Social Media and Communications Planning, Dominion 

Session E (11:15 am – 12:30 pm)

Reputation Building and Damage Control Moderator:  Zoe Myers, Georgia-PacificLearn when and how to react to negative posts.

• Kathleen Kirkham, Sustainability and Social Media Manager, Smithfield
• Major Jennifer Gerow, Assistant Professor, Economics and Business, VMI
• Crisis Management: Legal Implications of Initial Decisions*— Paul Thomson, Attorney, Woods Rogers and Daniel Summerlin, Attorney, Woods Rogers 

Session G (3:30 pm – 4:45 pm)

Emergency Preparedness and Response Moderator:  Jim Thornton, Newport News ShipbuildingSocial media is quickly becoming an essential tool in emergency preparedness and response. Learn how the state, localities, and companies are incorporating social media into their public information plan.

• Lynn Chaffin, Director of Social Media and Communications Planning, Dominion
• Bob Spieldenner, Director of Public Affairs, Virginia Department of Emergency Management
• Natalie Easterday, Hampton Roads Planning District Commission

Session H (8:30 am – 10:45 am)

Video Messaging and YouTube  

• Scott Dickens, President and Executive Producer, Rocket Pop Media
• Major Jennifer Gerow, Assistant Professor, Economics and Business, VMI