VMI Athletics Signs Agreement with Under Amour
VMI basketball coach Duggar Baucom addresses the audience during the announcement of VMI's agreement with Under Armour. -- VMI Photo by H. Lockwood McLaughlin.
LEXINGTON, Va., Aug. 19, 2014 – Virginia Military Institute has signed an exclusive agreement with Under Armour, making the company the official supplier and outfitter of VMI Athletics beginning this fall. VMI is the first NCAA Division I school in Virginia to sign such an agreement.
The agreement gives Under Armour the right to provide game and training gear to the cadets on VMI’s 18 NCAA teams as well as to coaches and members of the athletics department staff. It also includes marketing and promotional opportunities and access to partner-only designs. The partnership will be implemented in concert with BSN Sports of Salem, Va.
“Under Armour’s commitment to innovation, performance, and product and corporate integrity are a perfect match for VMI,” said Dr. Dave Diles, VMI athletics director. “The value that they place on community involvement connects perfectly with the values and mission of the Institute.”
Under Armour, whose headquarters is in Baltimore, Md., manufactures performance footwear, apparel, and accessories for distribution internationally.
A public announcement of the agreement took place this morning in Marshall Hall on the VMI post. For more information, visit VMI Keydets.com.