Marketing at VMI

VMI Marketing is responsible for building brand loyalty, brand awareness, and enhancing efforts of the Institute to build a dynamic Corps of citizen soldiers. Through market research, marketing will develop design concepts that communicate the character strength of a VMI graduate; the VMI Advantage.

PDF Downloads

College Fair fact sheet

Slideshows:

New Cadet Recruiting

Life of a Cadet

Military Training Grounds

In cooperation with the VMI Alumni Association, and media partner NBC-TV Roanoke, WSLS-TV, VMI Communication and Marketing produced a series of television commercials as part of its marketing effort to build the VMI brand and to offer a glimpse of VMI graduates who look back fondly on their VMI experiences.

Kelly Sullivan '01

Paul Bryan '05

Ashley Taylor '90

Doug Bates '01

Sal Sferrazza '07

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Marketing at VMI