Standards and Guides

Guidelines for presenting Virginia Military Institute in a cohesive way to all audiences, internal and external.

Visual Identity

VMI Identity Standards Manual

This manual includes VMI's logo, colors, and additional branding marks and graphics. In the near future, it will also offer templates for various official communication and presentation materials. The manual consists of an integrated system of graphic elements, including:

  • Logo, lettermark, crest and seal
  • Color palette
  • Fonts

To request a digital file of a logo or official mark or if you have questions regarding the VMI visual identity, contact Maj. Kelcey Leach, Marketing Director.

Editorial Guidance

Editorial Style Guide

This establishes a “house” editorial style for the Institute.  The style guide supplements and modifies the Associated Press Style Book and Briefing on Media Law. This guide provides guidance concerning the preparation of text for documents intended for external audiences.  It is not intended to specify the editorial style for internal communications and administrative correspondence. If you have questions, contact Maj. John Robertson, director of news and editorial services.

Institute Publications Standards 

This memorandum of instruction sets guidance for all Institute offices and departments in the development of publications for external audiences.

Trademark and Licensing Guidance

General Order 42, Institute Identity Standards Policy

General Order 42 establishes the Institute’s visual identity process and trademark licensing program.  This includes licensing VMI marks for commercial and non-commercial use by non-VMI entities.

No entity, internal or external to VMI, may use or alter marks, brands, or logos unless given specific authorization. Exceptions to standards enumerated in this manual will be considered on a case-by-case basis and are not approved unless specifically stated when authorization is given. The Institute reserves the right to reject delivery of materials containing the unauthorized or incorrect use of the enclosed guidelines.

  • To request a license to use VMI marks for commercial purposes, see our licensing agent at Learfield Licensing.
  • To request a license to use VMI marks for Institute and non-commercial purposes, contact Maj. Kelcey Leach, Marketing Director.

Social Media Guidance

General Order 71, Social Media  

Social Media Guidelines

This general order provides instructions on the establishment of authorized Institute social media accounts, the appropriate of authorized social media accounts, and guidance for cadets, faculty, and staff in posting VMI information to their personal social media accounts.  If you have questions, contact Maj. Kelcey Leach, Marketing Director.