Director of Ticket Operations and Marketing

Posted Tuesday, March 31, 2026

Virginia Military Institute invites applications for the full-time position of Director of Ticket Operations and Marketing. This position reports to the Associate Director of Athletics for External Operations in the Department of Intercollegiate Athletics. This role will develop and execute marketing campaigns that increase revenue, attendance and fan engagement while strengthening connections between Keydet athletics and Rockbridge County. This role also oversees and manages all ticket office sales and event operations to ensure the successful administration of all aspects of the Athletics Ticket Office.

Ticketing: 50%

• Direct all aspects of ticket operations, including event creation, allocations, mobile/digital ticketing, sales and game day Hire, schedule and supervise ticket staff for games and events.
• Oversee financial processes such as sales, auditing, tracking, reporting, deposits, and
• Operate ticket software system and ensure a high level of customer
• Design and implement individual, group, corporate and season ticket
• Work cooperatively with Keydet Club for reservation and distribution of donor

Marketing: 30%

• Develop and implement strategic marketing plans for VMI Athletic teams detailing efforts to generate revenue, drive attendance, engage the community and boost the fan experience.
• Assist in writing and executing scripts for gameday production and presentations specifically for

Football and Men’s Basketball.

• Enhance the gameday atmosphere for home contests, including but not limited to digital marketing and social media.
• Collaborate with cadet groups to plan activities and increase Corps attendance at VMI home

Institute & Community Engagement: 15%

• Strengthen and enhance relationships with Corps of Cadets leadership, club sports, ROTC units and other Corps related organizations.
• Develop and maintain strategic partnerships with Institute departments, local schools, community organizations, and grassroots networks to increase attendance, enhance engagement and expand Keydet Athletics presence in Lexington and surrounding

Game Management and Other Duties: 5%

Contribute and assist with the department’s event/game management efforts.

• Support Associate AD for External Operations and collaborate with athletics staff to develop and execute strategies to generate revenue and enhance the overall fan experience.
• Demonstrate commitment to compliance with all VMI, Virginia, Southern Conference and NCAA rules and regulations.
• Other duties as assigned by the Director of Intercollegiate Athletics and/or his/her

Minimum Qualifications:

• Bachelor’s degree in marketing, sales, digital marketing, Sport Management, Business or related
• Demonstrate ability to write scripts and clearly communicate ideas and plans in both written and verbal formats.
• Strong organizational skills with attention to detail and the ability to manage multiple deadlines in a fast-paced environment.
• Proven problem-solving skills with a solution-oriented
• Demonstrated ability to work effectively in a collaborative team
• Ability and willingness to work home sporting events, evenings, weekends, holidays and travel as required.

Preferred Qualifications:

• Experience in a collegiate athletic marketing and/or athletic ticket office
• Experience with ticketing software systems, Vozzi, and FEVO or similar industry

Candidates can apply at: Director of Ticket Operations and Marketing- Job Application

In a continuing effort to enrich its academic environment and provide equal educational and employment opportunities, VMI encourages women, minorities, disabled individuals, and veterans to apply. AmeriCorps, Peace Corps and other national service alumni are also encouraged to apply. VMI will provide reasonable accommodation to qualified individuals with documented disabilities to ensure equal access and equal opportunities with regard to employment, educational opportunities, programs and services.

 

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Contact:
Human Resources
hroffice@vmi.edu
540-464-7322